1. Overall grasp of non-profit and public welfare

（1）“ The long-term nature of reward & quot; Not & lt; Short term profiteering Behavior & quot;; If we only consider the return of capital, we will set a price position beyond the actual consumption level of the elderly at the present stage and blindly reduce the cost (the risk of service is brought by the operation of low cost); A case that does not grasp the non-profit and public welfare will also be limited in the development of social resources and government support. Based on the investigation and research, we should carry out the positioning in an organized way? Self care? Or complex? Small organizations should try to avoid compound orientation; (2) economic benefits and social benefits should be considered equally. In fact, social benefits and economic benefits grow synchronously and promote each other（ The development of crane children is an example; Home & quot; The feeling of (1) home is not home. Because the organization has professional care, but not at home; It's not a hospital (many homes for the aged are very similar to hospitals). They are like hospitals in planning, decoration, handling and service（ 2) Home is home. The old man is & lt; Housing & quot; Not & lt; See a doctor & quot;; The elderly and the workers are relatives rather than & lt; Doctors and patients;.

3. The idea of harmonious organization & mdash& mdash;& ldquo; Diversification & quot; Exchange of ideas

Pension organization is a window of social public service, so we should not & lt; Running a hospital behind closed doors;, We should attach importance to exchanges with the government, society, the elderly, families and workers. The core of management is also & lt; Communication;.

Communication with the government: talk less about difficulties and make the government's work more practical and bright; Actively support the work of industry associations, participate in and cooperate more; Frequent walk, frequent visit and frequent exchange.

Communication with the society: make full use of the organization's equipment resources, broaden services and open the door; Courtyard wall & quot; For example, the government is now vigorously expanding home-based care services and providing temporary foster care services; In the development of social resources, attention should be paid to the use of & lt; Customer handling & quot; We should not think that the other party should, but help the co construction units to publicize and pay regular return visits to the co construction units.

Communication with old people: old people are & lt; Old children;, There are many things, but it is also the easiest to be moved. We must establish the concept of family service, especially for organizations with low occupancy rate. Because the word-of-mouth promotion of the elderly is better than how to publicize it, they will help to publicize it and bring their relatives, friends and neighbors; Give full play to the effectiveness of the Democratic Management Committee, instead of taking the form, listen to their opinions and actively feed back the implementation results, and use their resources together, such as & lt; in Hong Kong; Rotating Ambassador & quot; Form, reduce the cost of the organization.

Communication with the family: usually pay attention to the communication with the family. When the elderly and the hospital have conflicts, the family will also consider the difficulties of the hospital; The establishment of a family Committee, on the one hand, allows the family to participate in democratic management, on the other hand, it is also a way to develop social resources.

Communication with the staff: the staff, especially the front-line nursing staff, directly serve the elderly, and their mood directly affects the service to the elderly and the communication with the family.